In addition to tinyURL and is.gd, a new URL shortener has popped up: tr.im. I saw it refereneced in a RedEye article this morning.
tr.im offers the following features:
Tracking link statistics
A FireFox extension
OS X dashboard widget
Bookmarklets (for FireFox, Safari and Opera) to compress the current page URL and tweet it
Integration with Mozilla's Ubiquity
Credentials (username/password) integration with Twitter and Indenti.ca - kinda scary!
I found this article which is a good review of how URL shorteners work along with a quick review of some of the more popular services and a link to a Mashable post with a list of 90+ URL shortening services.
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